It is now quite common to see Bollywood or sports stars to launch their own brand of clothing, as they look to diversify into other business areas or give reign to their creativity beyond sports or films. Hrithik Roshan was one of the earliest star to lend his name and resources behind the active lifestyle wear brand for men and women, HRX. He started the brand in collaboration with Myntra and it was retailed exclusively on the Myntra app and website. The brand recently celebrated three successful years of existence, in which it has done extremely well to become one of the leading brands to be sold on Myntra. Even Shah Rukh Khan tweeted about how much he loves HRX products on its third anniversary. When the Bollywood heartthrob started off with his own active wear brand, the inspiration came from overcoming failures in life and going on to do even better. At that time the star had shared his idea behind the brand in this way: “Everyone, including me, has faced defeat in some for or the other. But only those who rise above defeat and understand how to deal with it go on to become successful. I realized that defeat is nothing but an illusion; it not real! This short film is an attempt to spread this message and encourage people not to give up and forget what failure means before you give victory a shot!” No wonder the brand resonates with its fans, because they not feel the comfort and quality of the products, but can also relate to the philosophy and ethos behind the collection itself. The X in HRX can stand for anything extreme – it can the push to get best grades in school or college, it can mean working hard on your fitness regime and achieving challenging targets, it can stand for sports and adventure and your attempt to be the best in field and it can even mean simply working for the best results in your business. The brand stands as much for the products as it does for a lifestyle and thought process. Hrithik Roshan has been closely involved in the designing and development of the brand right from day one. He has worked with Myntra’s design team to develop the overall brand experience for the HRX collection. The collection comprises of t-shirts, shirts, track pants, footwear, belts, backpacks and wallets. According to Hrithik Roshan, the mission of brand HRX is to create an impact and transform and empower a billion people – they should be inspired to work towards a better version of themselves every day and ultimately be the best version of themselves that they possibly can be. He has always been passionate about physical and mental fitness and the positive change that this can bring about in the lives of people. Youngsters in India, especially people in the age group of 20 to 40 years, are also becoming more and more conscious about health and fitness. Along with a rise in healthy lifestyle among people, the desire and preference for sportswear as well as fashionable and functional active wear is also rising. Myntra, which reaches out to more than 19000 pin codes in the country is in a key position to give access to such fashionable active wear to style conscious consumers in India. Myntra recently bought a majority stake in the brand, bringing it under the large umbrella of its private brands. The largest brand in the private brands category on Myntra is Roadster, among other popular ones such as All About You and Anouk. These brands will play a pivotal role in helping Myntra achieve profitability in the coming year or two. Source: http://www.artipot.com/articles/2038368/hrx-by-hrithik-roshan-is-now-three-years-old.htm
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