Shoppers across the country are preparing to welcome the festive season and Myntra is here with a new product that can be the perfect choice to add more grandeur to your skin in this celebratory season. Myntra has now launched India’s famous luxury Ayurvedic lifestyle brand, Amrutam, on its digital store. The collaboration marks Amrutam’s premier partnership with an established e-commerce platform, Myntra.
Amrutam has been added to Myntra’s Beauty and Personal Care portfolio that has been doing exceedingly well for the past 2 years. Speaking on the launch of Amrutam Brand on Myntra, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “Myntra today has emerged as the preferred destination for beauty and personal care products for brands and consumers alike. The innumerable options from leading brands spread across categories in this segment have allowed us to cater to the evolving needs of online shoppers over time in the online beauty and personal care category, with a steady 70 percent growth in basket size since last year. The launch of Amrutam on our platform offers a strong boost to the premium segment in our Ayurvedic products portfolio, enabling us to cater to our thriving cohort of diverse beauty and personal care shoppers.” All about Amrutam A Gwalior-based brand, Amrutam was born with the idea to promote “Health is Beauty”. The brand solely believes to build a global community that follows a lifestyle that is mainly defined by Ayurvedic principles and practices. It also believes in acquiring mental, spiritual, and physical wellness through the essence of Ayurveda. It understands the demand of today’s customers who are looking for natural and chemical-free skincare products. Some of the popular Amrutam products available on the Myntra platform are Kuntal Care Hair Spa With Neem, Baby Care Massage Oil, Men Yellow Herbal Ubtan: Do-It-Yourself Skin Treatment, Unisex Kumkumadi Oil with Ayurvedic Recipe for Skin Radiance, Kuntal Care Herbal Shampoo, Kuntal Care Do It Yourself Hair Spa, Black Charcoal Face Mask, Bhringraj Hair Therapy 2 in 1 Herbal Shampoo & Conditioner, to name a few, starting from a reasonable price point – Rs.449. Myntra and its beauty and personal care portfolio Over the last year, Myntra has raised the bar of its beauty and personal care portfolio with a clutch of leading brands. It added more than 100 brands to its BPC category that offered over 450 brands. Some of these leading brands are Benefit, Bath & Body Works, Smashbox, and Minimalist, Taavi, Biotique, Mamaearth, WOW SKIN SCIENCE, Makeup Revolution London, Nykaa, MyGlamm, and Purplle, among others. According to a media report, Myntra currently has more than 600 domestic and international brands in the Beauty and Personal category. It aims to ramp up the numbers to 1000 brands with more than 35,000 styles by the end of this year. According to another news report, Myntra has witnessed tremendous growth in the BPC category with a majority of customers ordering products from Tier 1, 2, and 3 cities, apart from the metropolitan cities. “In the last few quarters, we have seen a large influx of shoppers from the North-Eastern region including Meghalaya, Nagaland, Manipur, and Mizoram apart from the key metros and Tier I cities, where the traction has always been high,” said Ayyappan Rajagopal.
Source: https://uberant.com/article/1820432-myntra-launches-ayurvedic-lifestyle-brand-amrutam-on-its-platform/
0 Comments
Myntra delivered 100% plastic- free packaging to its customers during Big Fashion Festival 202110/27/2021
Myntra is delighted to announce that during this Big Fashion Festival mega sale, that took place from October 3rd to October 10th, it eliminated 100 per cent plastic use in packaging and delivered plastic-free packaging orders to its customers. During its sustainability journey, Myntra incorporated several eco-friendly measures to this possible. And Myntra takes immense pride in sharing the positive results of this initiative. According to multiple media reports, the green initiative resulted in diversion of 670 tons of plastic in the month of September. This was also confirmed by Myntra in its blogpost.
Amar Nagaram on delivering 100 per cent plastic free packaging Myntra CEO Amar Nagaram shared his views on achieving this goal which was outlined by Myntra in 2019. “We place a strong emphasis on sustainable and responsible business practices and Myntra has been emphatic in its mission of going plastic-free. Packaging offers a visible and tangible indication of our commitment to creating a sustainable ecosystem and moving towards a 100% elimination of single-use plastic is a major step and a significant milestone in the direction of sustainable practices. As a leading player in the fashion, lifestyle, and beauty space in the country, we have taken the lead in enabling our seller ecosystem to adopt sustainable packaging alternatives along with us, creating positive environmental impact across the entire supply chain,” said Amar Nagaram. How Myntra took sustainable packaging measures This remarkable accomplishment was obviously not possible without the hard work of Myntra team members who conducted several educational webinars and training classes for its brand partners and sellers to help them incorporate environment-friendly paper packaging alternatives and give them ideas to implement it. After a thorough research and process exploration procedure, Myntra replaced all bubble wraps, plastic cello tapes, and poly covers have been with green packaging options such as eco-friendly paper tapes, and paper covers & boxes. All of this was delivered to its customers during the Big Fashion Festival (BFF) sale. Various sustainable measures taken by Myntra to perverse the mother Earth This is not the first sustainable initiative taken by Myntra. In the past couple of years, Myntra has incorporated numerous eco-friendly measures to its customers who truly emphasize with today’s growing environmental concerns – climate change, endangered spices, sharp rise in deforestation, etc. In July this year, Myntra collaborated with Canopy, an award-winning non-profit organisation to craft solutions and measures to preserve our forests. The partnership with Canopy was based on two projects namely - Pack4Good and CanopyStyle – that guided Myntra with various sustainable packaging alternatives using eco-friendly fabrics like rayon/viscose, lyocell, and modal. Another remarkable initiative was ‘Myntra For Earth’, wherein the e-commerce platform provided sustainable and conscious shopping alternatives to its customers in the month of October 2020. The sustainable initiative offered more than 5,000 eco-friendly styles from over 65 brands such as Kama Ayurveda, Forest Essentials, Fabindia, Unnati Silks, Bharatsthali, Pothys, Nino Bambino, Pranava, Lily & Sid, Metro Kids Company, The Body Shop, to name a few. To know more about such successful sustainable initiatives incoprtaed by Myntra.
Source: https://myntrablog.quora.com/Myntra-delivered-100-plastic-free-packaging-to-its-customers-during-Big-Fashion-Festival-2021-Myntra-is-delighted-to
The COVID-19 pandemic brought a lot of challenges to the fashion and lifestyle industry. One of the challenges was to understand the new demands – self-care products, eco-friendly products, quality over quantity, to name a few - of the consumers post the COVID scenario. And Myntra, as India’s leading e-commerce fashion portal takes immense pride in sharing that it collided well with the fresh demands and outlined conscious shopping alternatives for its customers. One of the events that turned out to be very successful for Myntra was the 14th edition of ‘End Of Reason Sale’ that showcased more than nine lakh styles from over 3,000 fashion and lifestyle brands. During the flagship event, Myntra collaborated with its multiple brand partners and sellers and reported a 60 percent growth in the event vis-a-vis last year. According to a media report, the e-commerce platform received the orders for as many as 18 million products by 4.2 million customers across India.
Apart from this achievement, throughout the year, Myntra also collaborated with multiple brand partners to launch new products on Myntra and delivered fashion to India’s Tier 1, 2 and 3 cities. Myntra is delighted to share the journey of its brand partners who worked really hard and received support from Myntra to fulfil their dreams of becoming entrepreneurs. One of them is Vaibhav Mittal, an ex-MNC professional, who was on-boarded to Myntra because of his good quality products. Vaibhav’s footwear brand named Guava is a mix of everything. It has sports shoes, flip flops, slippers, casual and formal shoes. Besides Guava, he owns three other brands on Myntra that has offers sports shoes, casual and formal shoes for women and as well as men. Myntra is elated to share that besides manufacturing for his own brands, he and his squad also manufacture for Myntra group’s in-house brands such as Mast & Harbour and Kook & Keech. In Vaibhav’s words, “We were lucky that Myntra on boarded us. After onboarding on Myntra, our brand clocked a 5X growth within the first year itself and since then there has been no looking back. When my friends ask about the recipe for collaborating with Myntra, I tell them it’s all good quality products.” Myntra’s other brand partners - Aayuushi Agarwal and Anushka Agarwal, owner of EROTISSCH – have a different story to share. The sisters wanted to come up with a brand that empowers women to embrace and be comfortable with in their skin. The duo wanted to make something on body positivity. And the breakthrough was creation of EROTISSCH, a lingerie brand. The founder sisters from Agra, Uttar Pradesh, are the ideal prototypes of how Myntra empowers and encourages Women Entrepreneurs who truly believe in taking charge of their future. “We get normal people, normal women to join us for the shoots, and once the pictures are done, and they come to us and say, \'Hey! Is this really me?\'. The feeling is quite fulfiling. It makes us feel that we are doing something nice. It\'s has been just one year on Myntra and we have witnessed magic. EROTISSCH has witnessed a growth of whopping 250% perfect,” says Anushka Agarwal. These are just a few stories. Myntra has collaborated with scores of brand partners to transcend fashion across the country.
Source: https://uberant.com/article/1819829-masterstroke-tales-of-partnership-with-myntra/
The fashion industry was among the several industries that were whacked by the economic repercussions of the Coronavirus pandemic that spread like a bushfire across the globe in early 2020. Within a few months, the demands and priorities of the consumers changed with the ‘new normal’ lifestyle that restricted to working from home and maintaining a distance of 2 meters to avoid contracting the deadly virus. From buying eyeliners, lipsticks to blushes, people started investing in sanitizers, masks, body shields, and hand gloves.
With the shift in customers’ demands, the entire beauty industry quickly adapted to the new normal and paced up the production of items that were necessary for the shoppers. But as the pandemic showed no signs of ebbing and the people were confined to the four walls of their house, consumers switched to new products – skincare items such as Niacinamide serum, Retinol cream, and hyaluronic acid, to name a few, to kill time at home. All this while, Myntra understood the new demands of its shoppers and started offering a variety of products in the beauty and skincare segment. Over a year, Myntra which is mainly known for selling some of the best-branded clothes, introduced more than 100 beauty and personal care brands to its BPC collection. With this addition, Myntra now has more than 600 domestic and international brands in the BCP category. Some of these premium brands are Benefit Cosmetics, Bath & Body Works, Smashbox, and Minimalist, Nyka, SUGAR, M.A.C, Miss Claire, Bobbi Brown, basic are, Bambo Nature, Biotique, Lotus Herbals, Love Beauty & Planet, Mirah Belle, MCaffeine, Kaya Skin Clinic, Khadi Natural, MISS ROSE, PLUM, Oriental Botniacs, Nisha, PAC, WOW SKIN SCIENCE, VLCC, others. In the words of Ayyappan Rajagopal, head of business, Myntra, “Beauty and personal care witnessed strong demand during the pandemic, as shoppers preferred the convenience of shopping them online. We doubled our customer base for the category in the last two quarters of last year and added about 100 new brands to our portfolio in the last six months.” Myntra also recently unveiled a peppy campaign starring Bollywood actress Disha Patani, to launch a fresh beauty destination for makeup lovers - Myntra Beauty. The brand campaign was created to deliver two strong messages. The first is ‘When it comes to beauty, there are no rules. And second ‘Myntra is the new beauty expert!’ With Disha as the star campaigner, Myntra’s aimed to inspire and reach out to maximum makeup lovers across the country. In Disha Patani’s words, “I am truly delighted to be the bridge between India’s greatest destination for style and those who wish to experiment with makeup and skincare while taking their beauty game a notch higher. I have always considered quality and simplicity in my approach to skincare, values that Myntra shares too with its selection of high-quality products for every individual.” Watch the ad campaign featuring Bollywood diva Disha Patani. Coming to the surging growth of the beauty industry, as per a report by the Indian Beauty & Hygiene Association (IBHA), the Indian BPC market is likely to witness a growth of up to billion by 2021, and Myntra aims to invest heavily in the segment to reach out to a maximum number of beauty and skincare shoppers.
Source: https://uberant.com/article/1816712-myntras-beauty-and-personal-care-segment-witnesses-mammoth-growth-in-last-2-yrs/
Myntra has always strived to give equal opportunities to its employees. It has created a safe milieu for its workers to showcase their maximum potential and enjoy a conducive working environment. Myntra is happy to announce that it has given utmost importance to gender inclusion. As India’s most loved e-commerce destination, Myntra has immense pride that it has created a culture that encourages women leaders. Myntra also takes huge pride in being recognized as one of the Top 50 India’s Best Workplaces for Women 2021 by the Great Place to Work (GPTW) Institute. Myntra acquired this remarkable feat by taking innumerable gender-neutral infinitives. Among them are:
Myntra commemorated Women’s Equality Day on August 26 to pay tribute to women who have been struggling hard for gender equality and equal rights for years. On Women’s Equality Day, Myntra took a pledge to persist to create, improve and maintain a conducive working environment and encourage more and more women to showcase their talent. Recently, Myntra highlighted its Big Fashion Festival (BFF) – a shopping carnival that took place from October 3rd-10th– wherein the online e-commerce platform displayed how its women brand partners are gearing up for the upcoming festive season. One of them was Neelam Jain who is the founder of Geroo Jaipur, a brand that offers handcrafted garments. In the words of Neelam Jain, Founder & Creative Head of Geroo Jaipur, \"Myntra empowers me with financial freedom and encourages me to take up challenges. It gave me a platform to display my creative designs, without a mountain of investment or store space. I could continue with handcrafts done by local artisans and add to their income which beings a smile on their faces.” Myntra on Women\'s Day, which is celebrated across the globe on March 8, carried out a mega sale for womenswear in multiple categories. The discounts were as high as up to 80 percent. On this occasion, Myntra also displayed the working experience of some of its employees and co-workers. Among them was Neetu Jotwani - VP - Sourcing and Product Development, MFB. “When I joined Myntra, it was quite interesting to see how a brand could embrace technology to steer an ecosystem towards progress. That said, at that point, the number of partners was relatively smaller. But today, we have gone international in our procurement, and now all best-in-class vendors want to partner with us. What gets valued at Myntra is what you bring to the table. As a leader, you don’t see yourself just as a woman but as an individual contributing and working together,” says Neetu. These are some of the measures Myntra has taken over the past couple of years to showcase its values and working culture. It has promoted gender inclusivity explicitly through its employee-friendly measures, giving equal opportunities and ensuring a conducive working environment. Myntra continues to stick to its principles and will work even harder to transcend gender equality across the country.
Source: https://uberant.com/article/1818290-myntra-among-the-top-50-best-workplaces-for-women-in-india/
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2021
Categories |