Who says you can’t be pregnant and stylish at the same time? Kareena Kapoor Khan, now blessed with a baby boy, showed that it could be done. She not only went on luncheon outings with her girl friends, but even walked the ramp for the grand finale during the Lakme Fashion Week. Of course, she is not the first woman to carry herself with grace during her pregnancy. When Sonia Rykiel, the late French fashion designer, was carrying her second child, she could hardly find any maternity clothing that she liked. So, Rykiel decided to design her own outfit. In her words, “I wanted to show the world how happy I was.” Although her mother-in-law was reportedly scandalised (which mother-in-law isn’t?), her friends were only enamoured. They wanted to look like her too. Therefore, while a pregnancy brings with it many body changes, especially weight gain, one need not dress carelessly; far from it. It’s a great change that more and more women are realising that they can continue to lead a full life and dress even better than before when they are pregnant, especially with the huge variety of clothing available in the market. Myntra has a long line-up of maternity brands like Mine4Nine, MamaCouture, Oxolloxo, Preggear and Debenhams. While Mine4Nine has on offer jumpsuits in a variety of shapes and sizes, which suit one whether one is carrying high, low, spread out or spread thin. The Mine4Nine range includes printed flare dresses, georgette A-line dresses, printed A-line dresses as well as midi dresses. MamaCouture has maxis, undoubtedly the most comfortable maternity wear that one can imagine. The A-line maternity dresses from MamaCouture are available in solid satin and lace, besides polyester fit-n-flare dresses. The Oxolloxo range has long maternity maxi dresses, so you can cover your legs yet look elegant. The Preggear brand, as the name suggests, focusses on making pregnancy a fun time, and has therefore, brought out wraparound dresses which are short, smart as well as comfortable. Debenhams, the London brand, has its Red Herring maternity wear. Indeed, when it is about dressing for pregnancy, you need to be both comfortable and stylish. This equation changes by the way, as you find yourself growing continuously. A dress that flatters you in the first 3 months, can still not fit you in the next six months. Tips for dressing during this phase include: removing all tight and short dresses. Choose loose clothes that seem to flow down your belly. If it’s winter, wear soft knitwear. In the summer, wear wraparound skirts and loose frocks. However, don’t choose extra billowy clothes as you know that is a case of being ultra cautious. Avoid lycra clothing big-time even though they stretch because they reveal your bump like you don’t want to. Since you will not be able to zip up your jeans after a while, choose a waist band that will keep up your pants. However, your growing breasts will still need to be restrained with a good bra. Dressing beautifully allows a mother-to-be to express herself in the best way during this special phase of life. Sourace: http://newsrealize.com/carry-oomph-carrying-baby/
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It is now quite common to see Bollywood or sports stars to launch their own brand of clothing, as they look to diversify into other business areas or give reign to their creativity beyond sports or films. Hrithik Roshan was one of the earliest star to lend his name and resources behind the active lifestyle wear brand for men and women, HRX. He started the brand in collaboration with Myntra and it was retailed exclusively on the Myntra app and website. The brand recently celebrated three successful years of existence, in which it has done extremely well to become one of the leading brands to be sold on Myntra. Even Shah Rukh Khan tweeted about how much he loves HRX products on its third anniversary. When the Bollywood heartthrob started off with his own active wear brand, the inspiration came from overcoming failures in life and going on to do even better. At that time the star had shared his idea behind the brand in this way: “Everyone, including me, has faced defeat in some for or the other. But only those who rise above defeat and understand how to deal with it go on to become successful. I realized that defeat is nothing but an illusion; it not real! This short film is an attempt to spread this message and encourage people not to give up and forget what failure means before you give victory a shot!” No wonder the brand resonates with its fans, because they not feel the comfort and quality of the products, but can also relate to the philosophy and ethos behind the collection itself. The X in HRX can stand for anything extreme – it can the push to get best grades in school or college, it can mean working hard on your fitness regime and achieving challenging targets, it can stand for sports and adventure and your attempt to be the best in field and it can even mean simply working for the best results in your business. The brand stands as much for the products as it does for a lifestyle and thought process. Hrithik Roshan has been closely involved in the designing and development of the brand right from day one. He has worked with Myntra’s design team to develop the overall brand experience for the HRX collection. The collection comprises of t-shirts, shirts, track pants, footwear, belts, backpacks and wallets. According to Hrithik Roshan, the mission of brand HRX is to create an impact and transform and empower a billion people – they should be inspired to work towards a better version of themselves every day and ultimately be the best version of themselves that they possibly can be. He has always been passionate about physical and mental fitness and the positive change that this can bring about in the lives of people. Youngsters in India, especially people in the age group of 20 to 40 years, are also becoming more and more conscious about health and fitness. Along with a rise in healthy lifestyle among people, the desire and preference for sportswear as well as fashionable and functional active wear is also rising. Myntra, which reaches out to more than 19000 pin codes in the country is in a key position to give access to such fashionable active wear to style conscious consumers in India. Myntra recently bought a majority stake in the brand, bringing it under the large umbrella of its private brands. The largest brand in the private brands category on Myntra is Roadster, among other popular ones such as All About You and Anouk. These brands will play a pivotal role in helping Myntra achieve profitability in the coming year or two. Source: http://www.artipot.com/articles/2038368/hrx-by-hrithik-roshan-is-now-three-years-old.htm |
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December 2021
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