Christmas and New Year are around the corner and Myntra is here with End of Reason Sale (EORS15) 15 and, we cannot keep calm. The nation’s most awaited fashion carnival event, EORS, is all about huge discounts, great brand choices, definitely great styles, and unique shopping experiences. In this mega sale, Myntra is expecting at least 60 million visitors on its e-commerce platform. The Myntra has worked hard enormously and has been preparing for this mega sale for several months. We have worked hard to deliver fashion to our happy customers. This time Myntra has hired 25000 Kirana partners who will deliver happiness to shoppers. The event will also be a good source of livelihood for these Kirana partners. If you want to know more about the big fashion bonanza, here are some of the really interesting facts about EORS 15.
Some of the star campaigners for this huge event are Hrithik, Dulquer, Simbu, Kiara, Disha, and Samantha who are going to make this event larger than ever with their style statement, audience outreach, advice, and much more. They will surely add more grandeur to the fashion event. Some of the actors like Hrithik, Dulquer, Kiara have earlier as well participated in some of the leading campaigns by Myntra. They are not new Myntra. Instead have built a strong relationship with the Myntra team. Now let’s shift focus to what Myntra has for its customers in the upcoming EORS 15. Myntra, according to the website, has as many as 1 million styles from more than 5,000 brands to offer to its customers. Some of the leading brands that are available on Myntra during the mega sale are H&M, MANGO, Levis, Puma, Nike, Roadster, BOAT, Mama Earth, Urbanic, and Biba. And definitely, there will be heavy discounts on these brands and many more other brands during the sale. So make sure you keep adding a lot of stuff to your wishlist. What’s special about EOR 15? Every time we come up with a new sale event, we try to plan something special for our customers. This time it is about Myntra Insider. If you are a Myntra Insider or Myntra loyalty program customer, you can pick your favorite styles before anybody else. However, if you are not a Myntra loyalty program customer, there is nothing to be sad about because we have options for all of you! By paying a nominal fee (Rs. 99), you can as well enjoy the benefits of Myntra loyalty program customer. We have special offers on winter wear, beauty, and personal care as it is that time of the season when you have to take care of your skin and body immensely. Yes, it is the winter season. With innumerable styles, designs, offers, heavy discounts, we are here to give you pre-Christmas joys. All you have to do is be a part of this great event and let us find you the best fashion options. We are ready for this. Are you?
Source: https://myntrablog.quora.com/Myntra-EORS-15-is-here-and-we-cannot-keep-calm-Christmas-and-New-Year-are-around-the-corner-and-Myntra-is-here-with-En
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Christmas is right around the corner in this beautiful winter season and we are excited to share that Myntra has launched the most popular American tween girls’ brand – Justice - its e-commerce store. And what is more exciting is that Myntra has unveiled Justice Brand on its platform right ahead of the upcoming End of Reason Sale (EORS15) 15 which will be held between December 18 to December. The mega sale will be all about huge discounts, great styles in multiple categories, and much more. This time the EORS 15 will focus on kidswear.
All you need to know about American tween girl brand Justice Launched in 2004, the brand is all about tweens/teen girls expressing themselves. The exclusive collection on Myntra will offer a variety of apparel for tween girls in the age group of 8-15 years. The brand offers multiple categories such as tops, tunics, dresses, t-shirts, and much more within a price range of Rs.699 to Rs.2,999. In addition to this, the American brand offers high-quality, unique styles in multiple designs and definitely is value for money! The best part about the brand it showcases the confidence and uniqueness of tween girls. It has taken inspiration from young girls and this just adds more value to the brand. Our partnership with Justice gives our House of Brands portfolio a leg up: Manohar Kamath Speaking on the launch of Justice on the Myntra platform, Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group, said, “As a platform that holistically caters to the fashion needs of people under one roof and, the tween category is an integral part of the overall value proposition in the segment. Our partnership with Justice gives our House of Brands portfolio a leg up, further strengthening the category on the platform. Being a nascent category, a majority of shoppers look at either the kidswear or the adult segments for the right fit for tweens, but we aspire to solve for this and grow this as an independent segment many folds on our platform with a sizable contribution from tier 1 and tier 2 cities. Justice offers a strong value proposition, not just in terms of the product but also its ethos, centered on inspiring girls to be confident and independent. We are extremely delighted to be partnering and delivering the Justice brand to our shoppers in India.” Kidswear category growing on Myntra The kidswear category has grown excessively on Myntra over the last couple of years. As India’s one of the leading e-commerce platforms, Myntra aims to deliver fashion to people under one roof. And according to an article published on Myntra, the kids’ category is a significant part of the overall value proposition of Myntra and has reported 90% growth over the last year. According to a report published by Business Insider, Myntra added more than 200 kids brands on its platform during the COVID-19 pandemic. Some of the popular kidswear brands on Myntra are H&M, UCB, and GAP, CUTECUMBER, Cutiekins, Cherry Crumble, Provogue, United Colors of Benetton, HELLCAT, Red Tape, Lil Tomatoes, HERE&NOW, Luke & Lily, Miss & Chief, to name a few.
Source: https://uberant.com/article/1829509-ahead-of-eors-15-myntra-launches-american-tween-girl-brand-justice/
The winter season is here and so is this season’s festive vibe. Yes, that is Christmas and New Year. And to add more excitement to the season Myntra is here with the launch of a new brand named. DeFacto. The Istanbul-based brand started its journey back in 2005 to showcase Turkish fashion.
With the growing demand for organic choices of shopping, Myntra is happy to share that DeFacto stresses a lot of sustainability. The brand has focussed on multiple sustainability measures such as using fabric scrap, minimizing the use of electricity, upping their water, and making it chemical-free. The brand aims to use 100% sustainable cellulose yarn by 2023 and to create 100% zero waste. That’s one of the major reasons why Myntra unveiled the brand on its e-commerce portal. Myntra itself has taken up multiple initiatives to deliver sustainable fashion to its conscious customers. To know more about Myntra’s environment-friendly measures, read on Myntra’s official website. So, What DeFacto offers? DeFacto has over 900 style options on the Myntra store for women, men, and kids. However, that’s not it. The Turkish fashion brand aims to scale it up more and bring more options for customers on the Myntra platform. By being launched on Myntra, India’s biggest fashion e-commerce provider, DeFacto wants to raise its bar in India by reaching out to the Indian audience that is conscious of its fashion choices. On the launch of DeFacto on Myntra, Sharon Pias, Chief Business Officer, Myntra said, “Being the one-stop fashion and lifestyle destination for international brands in India, we are in constant pursuit to cater to the needs of new-age Lifestyle consumers. The launch of DeFacto on our platform will further boost the mass premium segment. DeFacto makes for a significant addition to our portfolio and enables us to provide the best of International fashion brands at affordable prices.” Myntra’s sustainable efforts Over the last few years, Myntra has launched several sustainable brands on its platform to promote eco-friendly shopping options. One initiative Myntra took to promote sustainability was on its platform was to Introduce ‘’Myntra for Earth’, a dedicated fashion experience for sustainable fashion alternatives. It was launched in October 2020 and the initiative offered more than 5,500 sustainable styles from 70 brands including stylish dresses, classy ethnic wear, tops, tunics, and much more. The initiative focused on bringing together brands that use sustainable materials to deliver fashion to its shoppers. These materials were handloom and handcrafted items and more usage of organic, natural-dyed, recyclable, eco-friendly, vegan, and cruelty-free material. To know more about Myntra For Earth initiative, read on Myntra.com. Myntra definitely has a long list of sustainable brands on its eCommerce portal. And some of the top leading brands are H&M, Mango, Adidas, Fabindia, Unnati Silks, Bharatsthali, Pothys, Nino Bambino, Pranava, Lily & Sid, Metro Kids Company, Kama Ayurveda, Forest Essentials, The Body Shop, etc. Myntra aims to deliver fashion with the idea of bringing sustainability closer to its customers and has many exciting projects underway. However, for that let’s wait! Story@Home: A software engineer’s entrepreneurial journey with Myntra | Tales of partnership12/10/2021
Ankit Rungta, a former software engineer, started Story@Home in 2012 with an idea to bridge the gap by introducing quality products to match people’s homes and lifestyles. To take his dream forward and in order to bridge this gap, he, along with his father built a strong team that aimed to deliver premium home décor products to its customers.
Ankit Rungta has a lot to share about his home-grown brand. “Story@Home is all about creating memories by decorating every nook and corner of your home! Initially, we just started with bedsheets and today we are into comforters, doors, curtains, towels, wall art, and furniture with the aim to grow and only grow. Story@home believes in delivering premium products at affordable prices. We believe every home as a story and we aim to create beautiful stories for every home “, says Ankit Rungta. Ankit Rungta’s successful journey with Myntra When Ankit Rungta, pioneer of Story@Home, planned to expand his business by associating with Myntra, he knew very little about the exceptional success his brand was about to witness. Story@Home, a famous brand known for several products such as bedsheets, comforters, curtains, towels, to name a few, received phenomenal growth after it was launched on Myntra. According to a video by Myntra, Story@Home witnessed a growth of more than 380 percent in the period of 4 years on Myntra. This success was definitely a game-changer event for Ankit and his brand. Watch the video put out by Myntra to know more Story@Home and the success of the brand. One of the testimonies by Story@Home’s clients The brand offers bedsheets at very affordable prices that are available on Myntra. One of the clients gave a review of a bedsheet she recently bought via Myntra. In her words, “I ordered a multi-colored cotton bedsheet for my daughter’s bed. I was a bit tense about the quality of cotton. However, when I received the package I was very relieved to see that the quality of cotton was exactly what I was looking for. It was soft and pure and only cost me Rs.299. Thank you Story@Home and Myntra for this amazing product. We definitely need brands and e-commerce portals like Myntra that can fulfill customers’ needs keeping quality in mind. And I would like to recommend this brand to my friends and associates to explore home décor products and much more.” Myntra and Home Décor Products The home décor sector is growing at a steady rate as scores of people in the country are investing in home furnishing products and have access to innumerable e-commerce retail portals to bedeck their homes. And Myntra truly understands the rising demand of shoppers. Myntra now has more than 300 home decor brands on its online portal with over 90 categories and as many as 67,000 products. These products are bedsheets, curtains lamps & lighting, wall-arts, photo frames, wooden wall shelves, clocks, lanterns, and showpieces. According to a report, Myntra has witnessed a growth of home décor products in the last two years.
Source: https://myntrablog.quora.com/Story-Home-A-software-engineer-s-entrepreneurial-journey-with-Myntra-Tales-of-partnership-Ankit-Rungta-a-former-sof
Myntra recently launched a new digital ad film featuring Bollywood diva Chitrangda Singh for its fashion brand for women named All About You (AAY). The ad, which is now live on all social media platforms, showcases Chitrangda Singh describing the modern women of today and celebrations for choosing a life that is little different from the conforms of conventional society.
In the promotional ad, Chitrangda Singh represents an AAY woman who commemorates herself, and her life choices by acknowledging her strength, independence, and originality. The audience sees Chitrangda Singh as one of the most versatile actresses in Bollywood in the video that has been shot at the beautiful Royal Opera House. In the video, Chitrangda showcases some of the best AAY outfits that can be worn on different occasions in a woman’s life. She depicts the freedom a woman aspires to choose her career, clothes, and comfort. The alluring background music adds more magic to the narrative. And the latest AAY collection is on Myntra for all its women shoppers. In Chitrangda Singh’s words, “Working on the ‘All About You’ film and being associated with it has been a pleasure, especially because the brand advocates strength, authenticity, and individualism - the values that I resonate with as a person. I thoroughly enjoyed shooting for the film in the stylish western and Indian traditional outfits, as they are comfortable and resonate with my style.” Speaking on the launch of the campaign, Manohar Kamath, CXO, and Chief, Myntra Fashion Brands, said, “This campaign has been conceived to create aspiration for ‘All About You’ by outlining some of its characteristics traits expressively and engagingly. It is therefore rich in its adoption of culture, style, attitude, and opulence, delivered unequivocally by the charming Chitrangda Singh, whose personality shines through a balance of being bold, authentic, and uncompromising that perfectly fits with our brand values. This couldn’t have been delivered at a more appropriate time than the current festive season, catering consumer demand for traditional, evening wear and winter wear.” As All About You emphasizes garnering more attention from women shoppers consumers with a trendy and stylish fashion offering, Chitrangda Singh is the perfect example to illustrate the brand’s DNA that celebrates the originality of today’s women and their inner strength. Myntra has in the past collaborated with more such brands that define today’s women and challenge the conventional ideas of womanhood. It recently also launched Urbanic on its platform which is one of the best-selling brands among Gen Z. The brand is popular for its size chart - making fashion available from sizes XS-5XL - which indicates that there are clothes for everybody type. And there is no decimation in terms of clothes when it comes to different body sizes. It gained attention through a campaign called, “My Right To Wear”.
Source: https://uberant.com/article/1827092-myntras-all-about-you-extends-an-ode-to-women-with-chitrangda-singh/
Creating a business and investing in something unknown to you with restricted funds, resources and workforce take a lot of perseverance. In addition to that, building something from scratch with limited knowledge in the midst of a pandemic is something that could be pretty risky for anyone. However, Shagun Labroo, founder of eco-friendly babywear brand OOKA, outlived these challenges and became Myntra’s most successful brand partner. Let us tell you how.
Everything started for Shagun during the pandemic. Being a parent herself, Shagun understood the difficulties of bringing up children. She also witnessed a sharp disparity between sustainable baby products that are sold outside India and the items that were sold within the country. In order to bridge this gap, she decided to create a babywear brand that is sustainable, trustworthy, and affordable. In Shagun’s words, “During the lockdown, I started thinking about what I wanted to do with my life, and consumer behavior was a big passion of mine right from my days of Business School. So, I decided to start my own company. That way, I could speak to parents and make quality products for babies. I started off while still working. I have now quit my corporate job and I have taken this full-time.” What Ooka Brand offers According to OOKA’s official website, all OOKA babywear essentials are made with high-quality cotton muslin. They are printed using chemical-free pigment dyes that are softer for a toddler’s sensitive skin. According to the website, OOKA does not use any chemical softeners. The safe fabric used for making these products is very comfortable and an ideal choice for Indian summers that are usually exceedingly hot. Some of the best-selling products by OOKA are sustainable cotton bath towels, baby bibs, baby swaddles, and baby sacks. Guidance and support from Myntra helped Shagun achieve her dreams With Myntra support and guidance and the hard work of her team members, OOKA products reached customers residing in remote states like Kerala, Assam, and Jammu & Kashmir. To make all this possible, Shagun and her team had to learn and unlearn a lot about building a sustainable babywear brand. “One important learning that we had because of Myntra was that the way products look on an e-commerce platform is very important. Photography is very important. Soon, in the future, we are also going to introduce more colorful offerings. Also, data-driven insights, available for all sellers, from Myntra tell us how our categories are performing, and if a certain zone is doing well,” says Shagun. Success Story of Shagun The 14th edition of End of Reason Sale (EORS) - a shopping bonanza when apparel or other goods relating to a specific season are sold at a cheaper price than usual - turned out to be a game-changer for Shagun’s OOKA brand. During the mega sale, her brand performed great. OOKA’s baby sacks and towels products were sold out the most during the EORS 14. After this remarkable feat, Shagun only dreams of taking OOKA to the next level.
Source: https://uberant.com/article/1824777-myntra-shares-tale-of-a-former-chip-designer-who-created-a-sustainable-babywear-/
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