Story@Home: A software engineer’s entrepreneurial journey with Myntra | Tales of partnership12/10/2021
Ankit Rungta, a former software engineer, started Story@Home in 2012 with an idea to bridge the gap by introducing quality products to match people’s homes and lifestyles. To take his dream forward and in order to bridge this gap, he, along with his father built a strong team that aimed to deliver premium home décor products to its customers.
Ankit Rungta has a lot to share about his home-grown brand. “Story@Home is all about creating memories by decorating every nook and corner of your home! Initially, we just started with bedsheets and today we are into comforters, doors, curtains, towels, wall art, and furniture with the aim to grow and only grow. Story@home believes in delivering premium products at affordable prices. We believe every home as a story and we aim to create beautiful stories for every home “, says Ankit Rungta. Ankit Rungta’s successful journey with Myntra When Ankit Rungta, pioneer of Story@Home, planned to expand his business by associating with Myntra, he knew very little about the exceptional success his brand was about to witness. Story@Home, a famous brand known for several products such as bedsheets, comforters, curtains, towels, to name a few, received phenomenal growth after it was launched on Myntra. According to a video by Myntra, Story@Home witnessed a growth of more than 380 percent in the period of 4 years on Myntra. This success was definitely a game-changer event for Ankit and his brand. Watch the video put out by Myntra to know more Story@Home and the success of the brand. One of the testimonies by Story@Home’s clients The brand offers bedsheets at very affordable prices that are available on Myntra. One of the clients gave a review of a bedsheet she recently bought via Myntra. In her words, “I ordered a multi-colored cotton bedsheet for my daughter’s bed. I was a bit tense about the quality of cotton. However, when I received the package I was very relieved to see that the quality of cotton was exactly what I was looking for. It was soft and pure and only cost me Rs.299. Thank you Story@Home and Myntra for this amazing product. We definitely need brands and e-commerce portals like Myntra that can fulfill customers’ needs keeping quality in mind. And I would like to recommend this brand to my friends and associates to explore home décor products and much more.” Myntra and Home Décor Products The home décor sector is growing at a steady rate as scores of people in the country are investing in home furnishing products and have access to innumerable e-commerce retail portals to bedeck their homes. And Myntra truly understands the rising demand of shoppers. Myntra now has more than 300 home decor brands on its online portal with over 90 categories and as many as 67,000 products. These products are bedsheets, curtains lamps & lighting, wall-arts, photo frames, wooden wall shelves, clocks, lanterns, and showpieces. According to a report, Myntra has witnessed a growth of home décor products in the last two years.
Source: https://myntrablog.quora.com/Story-Home-A-software-engineer-s-entrepreneurial-journey-with-Myntra-Tales-of-partnership-Ankit-Rungta-a-former-sof
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