Myntra delivered 100% plastic- free packaging to its customers during Big Fashion Festival 202110/27/2021
Myntra is delighted to announce that during this Big Fashion Festival mega sale, that took place from October 3rd to October 10th, it eliminated 100 per cent plastic use in packaging and delivered plastic-free packaging orders to its customers. During its sustainability journey, Myntra incorporated several eco-friendly measures to this possible. And Myntra takes immense pride in sharing the positive results of this initiative. According to multiple media reports, the green initiative resulted in diversion of 670 tons of plastic in the month of September. This was also confirmed by Myntra in its blogpost.
Amar Nagaram on delivering 100 per cent plastic free packaging Myntra CEO Amar Nagaram shared his views on achieving this goal which was outlined by Myntra in 2019. “We place a strong emphasis on sustainable and responsible business practices and Myntra has been emphatic in its mission of going plastic-free. Packaging offers a visible and tangible indication of our commitment to creating a sustainable ecosystem and moving towards a 100% elimination of single-use plastic is a major step and a significant milestone in the direction of sustainable practices. As a leading player in the fashion, lifestyle, and beauty space in the country, we have taken the lead in enabling our seller ecosystem to adopt sustainable packaging alternatives along with us, creating positive environmental impact across the entire supply chain,” said Amar Nagaram. How Myntra took sustainable packaging measures This remarkable accomplishment was obviously not possible without the hard work of Myntra team members who conducted several educational webinars and training classes for its brand partners and sellers to help them incorporate environment-friendly paper packaging alternatives and give them ideas to implement it. After a thorough research and process exploration procedure, Myntra replaced all bubble wraps, plastic cello tapes, and poly covers have been with green packaging options such as eco-friendly paper tapes, and paper covers & boxes. All of this was delivered to its customers during the Big Fashion Festival (BFF) sale. Various sustainable measures taken by Myntra to perverse the mother Earth This is not the first sustainable initiative taken by Myntra. In the past couple of years, Myntra has incorporated numerous eco-friendly measures to its customers who truly emphasize with today’s growing environmental concerns – climate change, endangered spices, sharp rise in deforestation, etc. In July this year, Myntra collaborated with Canopy, an award-winning non-profit organisation to craft solutions and measures to preserve our forests. The partnership with Canopy was based on two projects namely - Pack4Good and CanopyStyle – that guided Myntra with various sustainable packaging alternatives using eco-friendly fabrics like rayon/viscose, lyocell, and modal. Another remarkable initiative was ‘Myntra For Earth’, wherein the e-commerce platform provided sustainable and conscious shopping alternatives to its customers in the month of October 2020. The sustainable initiative offered more than 5,000 eco-friendly styles from over 65 brands such as Kama Ayurveda, Forest Essentials, Fabindia, Unnati Silks, Bharatsthali, Pothys, Nino Bambino, Pranava, Lily & Sid, Metro Kids Company, The Body Shop, to name a few. To know more about such successful sustainable initiatives incoprtaed by Myntra.
Source: https://myntrablog.quora.com/Myntra-delivered-100-plastic-free-packaging-to-its-customers-during-Big-Fashion-Festival-2021-Myntra-is-delighted-to
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