Establishing a full-fledged business has never been easy for anyone, and the going gets even tough when at the helm of things is a boy only 18-years-old. The founder of Panchhi, an ethnic Indian Clothing brand, did the unthinkable at such a young age. Despite age and several other factors like monetary constraints and the negative impacts of a crashing economy stacked against him, Rohit Goyani emerged victoriously. Not only did he establish his business, but with time, he scaled it to reach new heights of success. Let’s take a closer look at his journey.
“I had nothing to lose. There was no savings, property or anyone to support me. But as they say - business acumen is in the blood of Gujaratis. So maybe I had it in me all along. The first two years were difficult, but things started turning around for me after that,” Rohit, Myntra’s brand partner and founder of Panchhi, says. Panchhi - For the love of birds How frequently have you run over a brand whose name recounts to a story that contacts your heart? Panchhi was conceived out of affection for birds that Rohit had. Whenever Rohit and his group chose to name their image, all the while, they were additionally working with a cowshed in Bhavnagar that had a different space for harmed birds. They chose to make their drive long-lasting by dispensing 0.5% of their benefit to the treatment of these birds. There are very few businesses that have a noble cause at their heart. The number of brands who decide to reiterate their commitment to the cause through their name runs even low. Panchhi is such an exception as it encapsulates the love for birds that Rohit always had in his heart. Rohit and his friends were already offering their services to a cowshed in his hometown Bhavnagar, and it was long before the idea of Panchhi occurred. The dedicated space for birds in the cowshed captured young Rohit’s attention, and the founder knew he had to do something for the birds. Not only did he name his brand after the birds, but Panchhi also donates 0.5 per cent of their total profit for their treatment at the cowshed. The Myntra Journey for Panchhi Talking about his lack of exposure to online businesses, Rohit admits that he had no idea or understanding of how the digital marketplace worked. All through his growing years, he had only witnessed the growth of regular offline businesses. \"I had no idea what basic online business terms like return on sales meant. My team and I were in constant touch with Myntra\'s Rutuja Mahajan, who helped us understand the nuisances of e-commerce. We understood the importance of product photography, sales analysis (to know which segments were doing well) and price range,\" he adds. The High Point for Panchhi and Rohit Goyani Talking about his journey and growth on Myntra, Rohit underlines some of his major milestones. \"When I came on board, we got 100 orders the very first day! For us, that was big. Then the average sales figure rose to about 2 lacs per day. And when we participated in our first Myntra Sale, this number rose to 6-8 lacs per day,\" Rohit elaborates. At present, Rohit has 280 employees. Since he started with only three, having such staff is a milestone in itself. He plans to launch 150 new goals in 2022 and has set a new sales goal of 12cr for Panchhi. He believes that with Myntra, he will achieve his goal. “I have a fire in my belly, and Myntra has made me realise that if I do the right things, I will make it. With Myntra, we get direct feedback from customers. We know that if our product is of high-quality, it will sell, no matter how high the price range is,” he says. Rohit says that his initiative for birds (Panchhi) will continue and continue donating to the cause. “We also have a limited collection of belts made by ladies in our village. 100% of profits go back to them,” he concludes.
Source: https://uberant.com/article/1835921-heres-the-story-of-panchhi-an-ethnic-indian-clothing-brand/
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