Myntra’s Fashion Incubator Program has nurtured many creative young people. Vidhi Khandelwal is one such designer who was able to turn her penchant for ink drawings into a fruitful business. Her brand ‘The Ink Bucket’ is a handbag collection with a difference- they are covered up in intriguing pen illustrations. Imagine sitting in a Metro and travelling home. You can pass time by just discovering something new inside the illustrations on your handbag itself! And in no time, you would have reached your destination. And you need not be over with just one trip, considering the myriad patterns on the bag. Each time, you will find something new. According to Vidhi, it’s her creative curiosity that lies behind the collection. Especially, her latest one - SS ’16 Collection of handbags. This collection drives home the point that Life is not just straight lines (read paths) or about perfections. It’s changing paths and imperfections that make life beautiful. They also make drawings lovely. The themes that lay behind her first collection – revolving around the traveler’s tale and the spirit of curiosity and adventure – are visible in this new collection as well. Although it’s obvious that the collection is inspired by travel, it’s also for armchair travellers who possess a curiosity for life and for those who are young at heart. For those who already have a piece of art in the form of Vidhi’s bags, will recall that the beauty lay in the details. The quirky little details are to be found here again. They can also be found on her Postcards, a thing we imagined had been relegated to the past. The bags, which include totes, laptop sleeves, backpacks, messenger bags, wallets, satchels etc, are available in canvas and leather, with numerous compartments to keep a hundred different things that one can never seem to do without. Tracing her journey, Vidhi shares how she never wanted to do a 9-5 job and wanted to indulge her creative talents instead. Being a textile designer, she possessed a portfolio of fabulous designs. She was toying with the idea of embarking on her own when Myntra’s Fashion Incubator Programme (MFI) came her way. There was, of course, no looking back, with her continuing to design and sell her illustrated bags under the brand name The Ink Bucket, which sell like hot cakes. She recalls how though a college of design teaches one the basics, the practical experience only comes when one steps into an industry, an example being the printing of clothes. As part of its Incubator Porgram, Myntra has nurtured several other designers and continues to do so. Asked to give a tip to budding entrepreneurs like herself, Vidhi says simply: “Follow your heart!” but she hastens to add that like every real success story, there are neither shortcuts nor overnight successes, but a whole lot of hard work involved. An interesting thought she shares is about not having a back-up plan. Now, whuile that would surprise every entrepreneur on the start-up path, she justifies it, saying: “Not having a backup plan ensures that I give my 100% to the primary plan and work hard towards making it work.” Sound wisdom there, wouldn’t you say! Source: http://articles.org/like-illustrations-on-your-bag-choose-ink-bucket/
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December 2021
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